How much time do you spend doing it?

Now I have your attention, I want to know how long do you spend cleansing your face?

Be honest…30 seconds? A minute? I am guessing that most don’t spend as long as you should.

If you want healthy, vibrant, glowing skin, it’s about going back to basics… starting with cleansing. It’s arguably the most important step in your skincare routine, although often overlooked and not given the time and attention it should be.

Your cleansing routine is not just about removing makeup, SPF (please tell me you wear it daily!) the day’s pollution, excess oil and dead skin cells.  It’s primarily about increasing the skin’s circulation, bringing oxygenated blood to the skin’s surface, nutrients and helping the skin to eliminate waste products and toxins. If your complexion is looking dull and lackluster sluggish circulation could be the issue.

Effective cleansing will mean that your skin is then suitably primed to absorb the products that you use afterward.  You want the active ingredients in your serum and moisturiser to feed the layers beneath the skin’s surface (known as the dermis)

Make your cleansing part of your daily self-care ritual and spend a good 2-3 minutes (longer if you have time) massaging your cleanser into your face and neck, not only will it stimulate circulation and get your skin glowing but it’s extremely relaxing, allowing you to let go of the day’s stresses.

My top tip – cleanse early in the evening if you can.  I tend to do this around 8 pm, as I know when I go to bed (often too late!) I won’t spend the time I should, as I am too tired.  It also means I can then apply a serum afterward and then when I go to bed several hours later, I can then apply an oil or night cream.

Give it a go and let me know if you see a difference in your complexion.

Happy cleansing!